A new law in China, which came into effect on October 25, requires influencers to prove their official qualifications before creating social media content on sensitive topics like medicine, law, education and finance.
The new rule has sparked major debate online, with critics warning that it might harm creativity and limit freedom of speech, according to Morocco World News.
China’s new influencer law: What to know?
Defending the law, the Cyberspace Administration of China (CAC) said it has been brought in to protect people from misleading content and harmful advice available online.
From now onwards, creators will be required to highlight evidence of expertise prior to posting content related to regulated subjects. Evidence can include degree, license or certification in the respective field.
Apart from influencers, even platforms like Bilibili, Weibo and Douyin, which is the Chinese version of TikTok, will have to verify the credentials of the creators available on their platform and ensure that the content being shared mentions proper citations and disclaimers.
While uploading content on platforms, people will now have to clearly highlight AI-generated material or whether there are any references to research studies.
Users must remain aware about their responsibilities while sharing content online.
Also, the CAC has banned advertising of medical products, supplements and health foods. This has been done to avoid hidden promotions that are being disguised as “educational” videos, Morocco News reported.
Netizens react
Many have welcomed the decision, noting that this will allow people to see well-informed content on platforms. Some of them have argued that only those with relevant qualifications should be allowed to speak and discuss particular issues to prevent misinformation.
“It’s about time people with real expertise led the conversation,” read a comment by one user on Weibo.
However, several others have warned that the new law limits freedom of speech as it will restrict independent voices and critical debate on social media.
“Next thing you know, we’ll need a license to post opinions,” a Beijing-based creator shared on Weibo.
They have said that the law will give too much power to authorities to decide individuals, who can be counted as an “expert”.
